Coercive tied selling is prohibited under Section 459.1 of the Bank Act. More specifically, it is against the law for a bank to "impose undue pressure on, or coerce, a person to obtain a product or service from a particular person, including the bank and any of its affiliates, as a condition for obtaining another product or service from the bank."
You cannot be unduly pressured to buy a product or service that you don't want from a bank or one of its affiliates, in order for the bank to agree to provide another bank product or service to you.
The following two examples will help to explain coercive tied selling and what is not allowed.
- Your bank's mortgage specialist tells you that you qualify for a home mortgage. However, you are also told that the bank will approve your mortgage only if you transfer your investments to the bank or its affiliates. You want the mortgage, but you do not want to move your investments.
- Your bank's credit officer tells you that you qualify for a loan, with which you did not intend to buy First Nations Bank of Canada investment products. However, you are also told that the bank will approve your loan only if you use the money to buy First Nations Bank of Canada investment products. You want the loan, but you want to invest the money somewhere else.
Both of the above practices are against the law. If you qualify for a product, a banking representative is not allowed to unduly pressure you to buy another unwanted product or service as a condition of obtaining the product you want.